Hi-tech companies are competing on a new front - to become the greenest business. A year after pledging to become the greenest company on the planet, computer maker Dell has introduced measures aimed at claiming the “green crown”. In a further effort to live up to its green pledge, Dell says it aims to make its desktops and laptops 25% more energy-efficient by 2010 by tweaking the circuitry, fans, and power management systems.

read the article on BBC about the IT green efforts